Marriott International announces its transformation vision for Sheraton brand eturbonews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eturbonews.com Daily Mail and Mail on Sunday newspapers.
Arnie Weissmann
We are all that kid in the back seat, knowing we haven t arrived but unable to stop asking if we re there yet. Does the stream of border openings, cruise restarts and lifting of protocols, quarantines and mandates mean that arrival at our destination the unequivocal recovery of the travel industry is imminent?
We ve been on the road to travel s resumption for quite some time, but we have no parent in the front seat to estimate when we ll arrive. And given the nature of the rough road we ve taken to get this far, we can t help but worry that, even with our destination in sight, it could dissolve as we get closer, like a mirage of wet pavement on a hot desert road.
Are we there yet? | By Arnie Weissmann – Hospitality Net hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Hotels may still have far to go in terms of recovery, but several top executives at the virtual NYU International Hospitality Industry Investment Conference reported that progress has picked up markedly.
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While the past year has been the most challenging on record for the hotel industry, the CEOs of the top global hotel brands agree the table is set for a comeback that might come more quickly than outside observers would expect.
Speaking during an online panel as part of the NYU International Hospitality Industry Investment Conference, Hilton President and CEO Chris Nassetta cautioned young hoteliers to keep the faith. The golden age of travel will return, he said.