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News of Firms: IPG Mediabrands Slates Equity Upfront Week

News of Firms: IPG Mediabrands Slates Equity Upfront Week
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United statesUnited kingdomRonn torossianDaryl leeMark kuhillowHealth aetnaAmerican expressAllen media group entertainment studiosEssence communicationsAllen mediaEntertainment studiosConfirmed mediabrandsEquity upfrontAcceleration partnersPublic relationsDipg mediabrands

Awin Backs SingleView

Awin Backs SingleView Awin, a global affiliate marketing network, has acquired SingleView attribution technology from R.O.Eye, a UK-based performance marketing agency focused on to optimizing digital media performance, with global affiliate marketing agency Acceleration Partners completing the full acquisition of R.O.Eye’s UK agency business. As a result of the acquisitions, all R.O.Eye and SingleView staff, as well as the SingleView technology, will become part of Awin, while Acceleration Partners will be taking over the management of R.O.Eye’s affiliate marketing clients in the UK and incorporating them into the Acceleration Partners business. The R.O.Eye brand will be retired.

United kingdomAdam rossUnited kingdom basedAcceleration partnersஒன்றுபட்டது கிஂக்டம்பண்படாமனித இயல்பு ரோஸ்ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானதுவிரைவுபடுத்துதல் கூட்டாளர்கள்

Awin Acquires R O EYE s SingleView Technology

For Awin, the acquisition of the SingleView platform and staff is the culmination of a successful strategic partnership, helping them achieve their goal of making multi-touch attribution simple, without complicated technical integration. Founded by Mark Kuhillow in 2004, R.O.EYE is a Manchester-based performance marketing agency dedicated to optimising digital media performance. One of the benefits of its data-driven, multi-touch attribution platform, SingleView, is the ability to demonstrate return on investment (ROI). Seamlessly empowering brands to assess which combinations of media deliver the best return on advertising spend (ROAS), SingleView will sit independently within Awin’s open partnership network that drove $19bn in revenue for its clients in 2020.

United kingdomMark kuhillowAdam rossFor awinAcceleration partnersஒன்றுபட்டது கிஂக்டம்பண்படாமனித இயல்பு ரோஸ்க்கு ஆவின்விரைவுபடுத்துதல் கூட்டாளர்கள்

R O EYE to split its product and agency in international double deal

R O EYE to split its product and agency in international double deal
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United kingdomCity ofMark kuhillowMarks spencerFounder mark kuhillowProlific northChief delivery officerCentral londonAcceleration partnersஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்மதிப்பெண்கள் ஸ்பென்சர்ப்ரொலிஃபிக் வடக்குதலைமை டெலிவரி அதிகாரிமைய லண்டன்விரைவுபடுத்துதல் கூட்டாளர்கள்

Mountaingate Capital: Acceleration Partners Acquires UK-Based R O EYE s Agency Business

Mountaingate Capital: Acceleration Partners Acquires UK-Based R O EYE s Agency Business
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United kingdomUnited statesHelen southgateKostenloser wertpapierhandelMark kuhillowBennett thompsonTrent sissonAgency international performance marketingWorkplaces incAcceleration partnersMountaingate capitalBetter peopleBetter processBetter performanceInternational performance marketing awardsManaging director