How personalised marketing is helping Norths Collective build trust, engagement and faster conversion rates
Digital innovation manager shares the marketing technology and CRM journey this hospitality venue has been on
Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.
That’s the view of Norths Collective brand and digital innovation manager, Robert Lopez, who caught up with
CMO to talk about the membership-based hospitality group’s CRM and marketing technology investments over the last two years. He also detailed how these have been harnessed to build personalised communications across channels.
Marlabs is Challenger in ISG s Salesforce Ecosystem Partners report 2021 ANI | Updated: Apr 15, 2021 19:24 IST
Piscataway (New Jersey) [US], Bangalore (Karnataka) [India], April 15 (ANI/PR Newswire): Marlabs, a leading Digital Solutions company, has been recognised by global technology research and advisory firm Information Services Group (ISG) in its Provider Lens™ Salesforce Ecosystem Partners 2021 US report.
The report that featured 40 Salesforce providers, comparing them based on their strengths and competitive differentiators, positions Marlabs as a Product Challenger for Salesforce Implementation Services for Core Clouds as well as for Managed Application Services for Midmarket. In addition, Marlabs has also been positioned as Contender for Salesforce Implementation Services for Marketing Cloud Midmarket.
To Set Ourselves Apart, We Built Connections aacsb.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from aacsb.edu Daily Mail and Mail on Sunday newspapers.
ATLANTA, Ga. /Massachusetts Newswire – National News/ Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world’s most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.
Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind’s tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.