(ATLANTA, Ga.) NEWS: Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world’s most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.
Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind’s tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.
Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM
Durango, Colorado Currently Tue
Toggle font size
ATLANTA, Ga., April 6, 2021 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the worlds most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.
Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Minds tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique streng
Vigorate Digital Solutions Selects Pivotree for AWS Managed Services benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.
Overview
Women for Women International works in some of the most dangerous places to be a woman. We serve women survivors of war in conflict and post-conflict areas around the world in 8 countries including Afghanistan, Iraq, Eastern Congo, and Northern Nigeria. Our core belief is that stronger women build stronger nations; and with access to knowledge, resources, and a support network, a woman rebuilds her life and improves her community.
Our model works and we have the data to prove it. In our 26-year history, Women for Women International has reached over half a million women. The women we work with across three continents earn just $0.81 a day when we enroll them. At graduation, it’s $2.11, nearly tripled.
BY
Jasmine Giuliani ON 8 March 2021 3 min read
Great customer experience (CX) can truly be leveraged as a competitive differentiator, but in order to create it, businesses need to take a strategic approach that encapsulates digital technology, data, processes and internal culture.
Marketing speaks with Jessie Mitchell, the commercial director of Merkle Australia. Together we discuss her career trajectory as a self-starter. She also shares her tips in leadership and some best-in-class examples of brands that are using tools and technology to achieve their business objectives.
Can you tell us a little about yourself and your career?
I’ve spent my career helping marketers and businesses take advantage of data and technology to achieve their business objectives. Prior to founding Amicus Digital, I held growth and leadership roles for Salesforce.com, ExactTarget and IBM.