During the quarter Hindi language publications had 41% share of the ad space
The Jan to March quarter saw a 9% increase in
Print ad spaces, according to
TAM AdEx.
ad space decreased by 13% in Jan-Mar’21.
Auto sector was the biggest advertiser during the quarter and SBS Biotech was the biggest advertisers.Print ad space saw a 9% growth in Jan-March 2021 when compared to the same quarter in 2020, according to data released by TAM. However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21.
During the quarter, the top 3 sectors together contributed 38% share of the total
ad volumes, with ‘Auto sector topping the list.
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
TV advertising saw a good revival in H2 2020.
Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in
ad volumes over 2019, followed by the
Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to
BARC, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.
“Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1,