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Margin Walker Presents, Texas largest independent promoter, announced Monday that it would closing its doors permanently. Since its launch in 2016, Margin Walker has booked and promoted over 3,500 shows across Austin, Dallas, San Antonio and Houston.
Like many in the live entertainment business, Margin Walker was forced to cancel shows in mid-March due to the coronavirus and attempted to stay afloat through various measures, including show bonds, for the past nine months. But in a message posted Monday on the company s website and socials, the promoter said it had reached the end of the line: Even with strategic changes in the business, painful staff cuts, and taking loans and grants, sadly, we at Margin Walker Presents have not been immune, and it breaks our hearts to announce that this wild ride has come to an end, and we are closing the business, as of this week.
Austin 360
The day after Graham Williams announced the closure of Margin Walker Presents the premier indie booking and promotion company in Texas he described a music industry adrift in uncertainty as the coronavirus pandemic churns around it.
“I liken this whole thing to the music business being this sinking ship, and we re all getting on lifeboats trying to get to this island where live music is happening,” Williams told the American-Statesman over the phone on Tuesday. “Except usually, you can see this island and you re going toward it. Here, it s been like you re waiting in open water. You don t know which direction. You don t have a compass. You re like, Which way do we go? But if we go one direction and then there s no land there, we should have gone the other direction. That s what s been happening.”
After four years, Margin Walker Presents closes its doors
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Longtime Austin music veteran Graham Williams is the owner of Margin Walker Presents.Photo by Chad Wadsworth
The performing arts have met with much anguish during the pandemic due to the cancellations of in-person shows. The industry has had a tough time adapting to a time when mass performances are impossible to perform with any guarantee of safety.
Margin Walker Presents, the largest independent promotion company in Texas, is closing at the end of the week because of the financial impact coronavirus has had on the industry. For most of us in the biz, March marked the beginning of the close of live entertainment, which continues now, and will continue for a long time to come, the Austin-based company wrote in a statement. The uncertainty and lack of resources have hammered down on those working in this world from venues to artists to festivals, promoters, and beyond.
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Austin 360
With the live music industry reeling and tours and large events indefinitely on hold, beloved Austin-based indie music promotion company Margin Walker Presents has decided to shutter. For most of us in the biz, March marked the beginning of the close of live entertainment, which continues now and will continue for a long time to come. The uncertainty and lack of resources have hammered down on those working in this world from venues to artists to festivals promoters and beyond, a notice posted to the company s Instagram account on Monday said.
The post said that despite strategic changes in the business, painful staff cuts and taking loans and grants, the company was not immune to the pandemic-related downturn.