SADP stands for Sell A Different Package. Here s an example to explain how this strategy works. An insurance sales trainer in the United States sold a three-day workshop that helped insurance salespeople to make more sales. They included a year of support after salespeople attended the three-day workshop. The workshop cost $699 and was always sold out The insurance sales trainer hired a marketing consultant to advise them on how to make more money from this workshop. The marketing consultant advised the sales trainer to Sell A Different Package. “The value of the workshop is not the three-day work shop,” the marketing consultant told the sales trainer.