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Circular Packaging Q&A with Vincent Mooij
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Beverage labels become greener and smarter
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Packaging is a resource that should never be wasted.
UNESDA’s Circular Packaging Vision 2030 acknowledges the central role that beverage packaging can play in a circular economy. Europe’s soft drinks sector is committing that its packaging will be fully circular by the end of the decade. To start with, it pledges that by 2025 all our plastic, metal and glass packaging will be 100% recyclable and all PET bottles will contain a minimum average 50% rPET. By 2030, beverage packaging will be 90% collected, there will be more refillable packaging and we will have moved towards 100% recycled and/or renewable PET bottles.
With this Vision 2030 our industry is standing up to be counted. We are declaring our intention and commitment to be part of the solution and to support the European Commission in accelerating the transition towards a green economy.