Vauxhall is acting properly in marketing brand s Britishness, ASA rules campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
5 people found this useful
The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.
Viewers wrote to the advertising watchdog to challenge the statement, which appeared at the end of a recent advert of the new Corsa hatchback, in light of Vauxhall’s previous US owner General Motors (GM) and current French owner Stellantis.
After Vauxhall Motors Ltd issued a response stating that the Vauxhall brand was a UK-registered entity, which bult cars in Britain and sold Vauxhall-branded vehicles exclusively in Great Britain and Northern Ireland, the ASA rebuffed the claims, however.
Carlow Nationalist — Cork shopping centre fire: Judge issues directions on liability issues carlow-nationalist.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from carlow-nationalist.ie Daily Mail and Mail on Sunday newspapers.