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French has more than 20 years’ experience with the Volkswagen Group and officially made the switch yesterday (May 4), replacing Rob Fryer who has chosen to pursue his career outside of the OEM after after seven years.
Seat and Cupra UK managing director, Richard Harrison, said: “I am delighted to welcome John to our leadership team at such an exciting time for both brands, with the Seat model range fully refreshed by the summer and Cupra flying, following the successful launch of Formentor.
“His breadth of experience will be a real asset to the team as we continue growing our brands.