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Writing big script for success abroad By SHI JING in Shanghai | China Daily | Updated: 2021-01-25 09:38 Share CLOSE Visitors throng the stall of Shanghai M&G Stationery Inc at the Paperworld China 2020 exhibition in Shanghai on Nov 19. Paperworld China is one of Asia s leading exhibitions in the office supplies, stationery, hobby and crafts industry. [Photo provided to China Daily]
Stationery giant M&G gains in popularity worldwide, enabling expansion via M&As
Over the past 31 years, Shanghai-based Chinese stationery brand M&G has been ubiquitous in offices and homes across the country. Its gel pens are particularly popular.
Now, Shanghai M&G Stationery Inc, the owner of the M&G brand, is going global with a well-defined five-year strategy, according to Chen Huxiong, its founder and CEO.
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NEW YORK, Dec. 17, 2020 /PRNewswire/ Increase in literacy rate shows a positive attitude of people toward education. As per the UNESCO Institute for Statistics (UIS), around 258 million children and youth passed school in 2018. This total includes 59 million children of primary school age, 62 million of lower secondary age, and 138 million of upper secondary age. Global literacy rate has increased to 86.47% in 2019 for the population aged 15 years and older. This shows the importance of education and an opportunity for the writing instrument industry, which further generates demand for pencil products.
As per PMR analysis, theglobal graphite colored pencil market will witness steady growth over the coming decade, to cross a valuation of US$ 2 Bn by the end of 2030.