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Confidence remains low amongst New Zealand businessBy Shannon Williams
Business confidence remains low amongst New Zealand small business owners, however ambition looks to be high with many planning to start new businesses.
New survey data from Shopify shows almost half of New Zealand s small business owners are only somewhat confident of their business thriving in a post-COVID-19 world (42%). A further one in 10 are not at all confident their business will survive.
However, in spite of this low morale, 41% of New Zealand small business owners are planning on starting a new business in 2021, showing the entrepreneurial spirit of New Zealand business owners.
Photo: 123rf
Survey data from the global ecommerce service Shopify indicates one in 10 operators aren t at all confident their business will survive in a post-covid world, yet 41 percent of small business owners are still committed to starting a new business this year.
Shopify regional managing director Shaun Broughton said the survey results reflect the current entrepreneurial economy sweeping New Zealand. New Zealanders have proven time and time again that they find inventive ways to prevail in times of struggle and uncertainty, he said.
Cash flow and profitability are considered to be the main challenge facing a third of all businesses, while personal grit, determination and resilience are the most important elements to surviving the pandemic, according to 38 percent of them.
Heâs surfed 12-foot waves, but this director is scared of seaweed
Shaun Broughton has ridden crests across the globe, but COVID-19 means heâs keeping things local on Sydneyâs northern beaches â just donât ask him where, specifically. He answers our Time Out Q&A.
The most challenging waves Shaun Broughton, MD APAC at Shopify, has surfed were at Namotu Lefts in Fiji.
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haun Broughton is managing director Asia-Pacific of e-commerce company Shopify. He lives on Sydneyâs northern beaches.
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