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Radhe Wins Hearts! Revenue Generated From Salman Khanâs Film To Be Used For COVID Relief Work
They have pledged to donate essential medical equipment ranging from oxygen cylinders, concentrators and ventilators.
May 5, 2021
Salman Khan’s Radhe To Help In Revenue Generation For COVID Relief(Photo Credit â Facebook)
We all know that India is in the middle of a major pandemic. Our health systems have crashed, and the number of deaths and people testing positive for the coronavirus is increasing day by day. We are in dire need of oxygen cylinders and other medical equipment. In all this, many people from the film fraternity have come ahead in support of the needy. Salman Khan’s upcoming film
Zee Entertainment Enterprises and Salman Khan Films on Wednesday pledged to provide support towards COVID-19 relief work across the country through the revenue generated from their upcoming film Radhe: Your Most Wanted Bhai .
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As India continues to battle the second wave of the Covid-19 pandemic, Zee Entertainment Enterprises Ltd. (ZEE), a leading Global Content Company, along with Salman Khan Films (SKF), have pledged to provide support towards Covid relief work across the nation, including donation of essential medical equipment ranging from oxygen cylinders, concentrators and ventilators. This support will stem from the revenues garnered from the multi-platform release of the much-awaited film ‘Radhe’ on 13th May 2021. ZEE and SKF have partnered with India’s largest and most trusted donation platform – GiveIndia, to activate the much-required relief efforts.
Post the Covid2019 outbreak, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have gained massive traction in India. As the second wave of the pandemic is spreading rapidly in the country, people have once again started spending time in their homes, and this trend could further elevate the popularity of streaming services.