Big Synergy s Rajiv Bakshi joins ZEEL as COO – Revenue adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
He has joined as its chief operations officer - revenue.
12 Mar, 2021 - 07:02 PM IST | By Gargi Sarkar
KOLKATA: Reliance Big Synergy CEO Rajiv Bakshi has stepped down from his position. Bakshi has now joined Zee Entertainment Enterprises Ltd (ZeeL) as its chief operations officer - revenue. According to sources close to the development, he will report to ZeeL South Asia business president Rahul Johri.
The Harvard Business School alumnus has more than 20 years of diverse work experience in business transformation, P&L and commercial operations, corporate strategy, brand management, product development, digital strategy and market expansions across varied industries.
According to the source mentioned above, he will work towards achieving ZeeL’s revenue objectives by identifying and leveraging internal synergies across all linear and digital platforms. In his new role at ZeeL, Bakshi will lead the sales strategy and operations function. In addition to tha
The day will also witness two other blockbusters of Khesari in the afternoon bands. Deewanapan will be telecast at 12 noon followed by Sajan Chale Sasural 2 at 3 pm
Effective pricing is very important for its success
04 Mar, 2021 - 08:53 AM IST | By Gargi Sarkar
KOLKATA: While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends. A number of new entrants, along with some of the existing over-the-top players, launched this transactional model. Very recently, online ticketing player BookMyShow and telecom player Vi introduced their own on-demand services under the TVoD category.
Despite it being the latest bandwagon, experts are sceptical about pay-per-view’s success in the market. For the value-conscious Indian viewers, who are much more inclined to pay for bundled catalogues, this model will tempt only a minuscule set of audiences. But with effective pricing and marquee content, pay-per-view may increase its attractiveness.
Zee Entertainmentâs âIndian Pro Music Leagueâ strikes the right chord with partners
The concept and the leagueâs star-studded line-up attracted multiple advertisers to be a part of IPML as official sponsors. Maruti-Suzuki India Limited and Hindustan Unilever Limitedâs Lifebuoy are the co-presenting sponsors Delhi, March 02, 2021
Zee Entertainment Enterprises Ltd. (Zeel) recently launched a music league, the Indian Pro Music League (IPML), airing on Zee TV and Zee5.
A unique reality format innovation, IPML has received an overwhelming response from leading brands across categories that have come on board as partners for the launch edition.Â
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The music league has six teams representing different regions of India, battling it out against each other in a musical championship. The unique concept and the leagueâs star-studded line-up has attracted multiple advertisers to be a part of IPML as official sponsors, including Ma