We want ZEE5 to be in the top 2 OTT players in the country: Punit Misra
Punit Misra, President - Content & International Markets, ZEE
Synopsis
In a candid interview with ET’s Gaurav Laghate, Misra spoke about his vision, content strategy and an ambitious target of getting ZEE5 in the top 2 OTT platforms in the country with 50-100 million subscribers.
It’s one year since India’s largest listed entertainment company – Zee Entertainment Enterprises (ZEE) – unveiled its new roadmap (ZEE 4.0) for a future where the media & entertainment companies are competing with global tech giants. The move saw organisational restructuring where Punit Misra, former chief executive of the domestic broadcast business, was given charge of the entire content piece – TV and digital – as well as international
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