The agency has bagged the mandate for the second consecutive year
24 May, 2021 - 05:05 PM IST | By indiantelevision.com Team
Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for the second consecutive year. The move is part of the aggressive growth strategy of the brand in line with its overall vision.
Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), and a first-of-its-kind knowledge acceleration program aiming to make India smarter. Blue Buzz will take charge of the creative, digital, and media mandates for the brand and amplify the brand s presence across all platforms.
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Providing an interim relief after hearing on an instant suit filed by Zee Entertainment Enterprises (ZEE) seeking a permanent injunction, the court said that the plaintiff (ZEE) has established a case in its favour and an irreparable loss would be caused to the plaintiff, in case an ex-parte interim injunction is not granted.
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The High Court in Delhi has handed down an interesting order aimed at preventing piracy of the new action movie Radhe . Following an application from Zee Entertainment and parallel criminal referrals, a judge has ordered WhatsApp to suspend allegedly infringing user accounts and take similar action against all other accounts subsequently reported for piracy.
‘Radhe: Your Most Wanted Bhai’ is a new action film directed by Prabhu Deva. Originally scheduled for a May 2020 release, like many others it was delayed due to the coronavirus pandemic.
With no clear end to the virus in sight, the decision was made to release ‘Radhe’ in India via premium VOD on Zee Plex and digitally through ZEE5 on May 13, 2021. It was immediately pirated.