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The Florist Watford returns with new Parisian terrace

A Watford town centre bar is welcoming back visitors with an Instagrammable Paris-themed open air terrace and cocktails. Its new St Germain terrace – named after the stylish Boulevard St Germain in Paris – overlooks High Street and national campaign manager Jack Jolly describes it as “the perfect place for that long-awaited catch-up with friends”. The Florist Watford certainly lives up to its name with a feminine and sophisticated floral theme throughout the venue. To celebrate its new terrace there is a limited edition cocktail menu influenced by the summer flavour of elderflower. The Parisian terrace at The Florist With its chilled music, delicate décor and warm friendly service, it’s not surprising that the venue is nearly fully booked for next week.

Bacardi forecasts 400% growth in low-ABV sector by 2024

Bacardi forecasts 400% growth in low-ABV sector by 2024 16th December, 2020 by Nicola Carruthers Bermuda-based Bacardi expects the retail sales value of the no- and low-alcohol ‘spirits’ category in Western Europe to reach US$500 million over the next four years. Bacardi’s Less is More campaign seeks to drive awareness of the firm’s no- and low-alcohol products Bacardi, owner of brands such as Dewar’s Scotch whisky and Grey Goose vodka, made the prediction based on data from IWSR Drinks Market Analysis. The sector’s retail sales value in Western Europe was US$100m in 2020. Bacardi said the mindful drinking movement continues to gain traction across the globe, particularly in Western Europe. The lockdowns and restrictions in 2020 due to the coronavirus pandemic have accelerated its growth, the firm noted.

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