Too many lists and brochures - law firms urged to reset relationship between lawyers and BD teams
18 February 2021
BUSINESS DEVELOPMENT Too many lists and brochures - law firms urged to reset relationship between lawyers and BD teams
Video Q&A hears call for leaders to recognise and accommodate the complexity of the sales process Law firms must reset the relationship between their lawyers and business development professionals if they are to make full use of the BD talent they have in their ranks, a Global Legal Post video Q&A interview has heard. While firms now recognise the importance of attracting top quality BD executives, there remains a tension between lawyers, who are being urged to develop their own practices, and BD teams, whose roles are not being clearly defined and are still being asked to produce “too many lists and too many brochures”, consultants Katie Dignan and Stephen Revell warned.
Three-day programme to make sense of the challenges and opportunities that lie ahead The Global Legal Post has teamed up with Lexington Consultants to launch an online management course to help law firm leaders and members of their teams thrive in 2021. The three-day interactive online course – Preparing your law firm for success in the post-pandemic era – will be led by a team of former law firm leaders at elite firms and specialist consultants and has been tailored to cover the critical issues law firms face in the year ahead. “We’ve designed this course for law firms trying to make sense of the challenges and opportunities that lie ahead in these uncertain times,” said Peter Cornell, chair of Lexington Consultants and former global managing partner, Clifford Chance. “It sets out to cover the full range of factors law firms must address to succeed covering strategy, finance, ownership, technology, people and, most importantly of all, changing client needs.”