iAfrica 2 months ago 3 min read
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The TEARS Foundation has partnered with the much celebrated Legends Barbershop to launch their initiative in curbing the atrocious pandemic that is the Gender-Based Violence (GBV) in the country through #CutTheStereotype Campaign. This partnership aims to raise awareness and implore men to stand firm as Anti-GBV advocates.
South Africa has some of the highest Gender-Based Violence statistics in the world, with a staggering 40% of women in the country reported to have been sexually or physically abused in their lifetime. More shocking than these statistics is the fact that 50% of women in South Africa have reported emotional and economic abuse at the hands of their partners. With such high numbers of abuse, the odds seem to be stacked up against our country men as a nation of abusers.
McCann1886 successfully applies lockdown lessons for Steers
McCann1886 is successfully applying the lessons it learnt during last year s hard lockdown to the work it is doing for clients across the board.
Last year, the approach adopted by the agency during the Covid-19 lockdown allowed it to develop work that proved so in-sync with Steers’s mostly metropolitan male 18-to-34-year-old target market that it performed beyond expectation.
Now, some nine months later, the agency is applying the approach and lessons it learnt during the various lockdown phases to the 60-year-old fast-food burger restaurant chain’s latest campaign.
McCann1886 chief creative officer, Stuart Stobbs, explained that, when 2020 didn’t quite go according to anyone’s plan, they turned to the McCann global mantra – ‘creativity is the only way to survive’ – for inspiration and to redefine the agency.