Using SRT to Enhance Remote Production Quality Using SRT to Enhance Remote Production Quality Epiphan s George Herbert describes how Epiphan uses SRT (Secure Reliable Transport) and remote contribution encoders with multiple remote guests to upgrade streaming quality substantially over what Zoom provides in this clip from his presentation at Streaming Media Connect 2021. Page 1
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George Herbert: What if I said there was a better way to get rid of the last barrier that videoconferencing gives us limited control over the quality of video and audio that we have? I think there is a better way, and this is exactly what we ve been doing here at Epiphan for our own internal content creation for just about a year. Now, I introduced and propose using SRT for this type of higher-quality transport.
The State of Live Streaming in 2021
Video dominates the internet, so much so that Cisco has predicted that 82% of all IP traffic will be video by 2022. COVID-19 has goosed that growth. Streaming video, especially to mobile, is globally essential for work, entertainment, and health. At the peak of the lockdown, mobile networks held up remarkably well to the strain of additional data traffic, as work-from-home data usage spiked dramatically. For instance, AT&T reported a 22% increase in its core network traffic and a 30% increase in wireless voice minutes. The new combined T-Mobile/Sprint saw mobile hotspot usage spike 60%, while tethering was up 57% for T-Mobile and 70% for Sprint.
Navigating the COVID Content Collapse: What s Next for Streaming TV
The past year has seen an incredible increase in streaming viewers, with major platforms Netflix, Amazon Prime Video, Hulu, and Disney+ have all experienced staggering subscription growth since February 2020. Still other data shows that more than 25% of consumers added at least one streaming service during the pandemic.
In the months ahead, perhaps the biggest new competitor in the streaming space isn t another subscription service (aka SVOD), but instead, the proliferating new entries in the FAST (free, ad-supported streaming TV) category. According to one recent report, the average American viewer uses about seven different streaming services and most 79% to be precise said that they would rather use free, ad-supported streaming than subscribe to another paid service.
How HBO Max Drives Engagement with Personalization
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CJ Harvey: We have a massive catalog. It is the entirety of Warner Brothers and HBO and TNT and TBS and so much more beyond that. We are fortunate to have a lot of headlines, like Wonder Woman and The Little Things that people come for, but then the question becomes, how do we get you engaged in something else? There s end cards and there s heroes and there s editorial carousels galore. But if you approach it with a one-size-fits-all model, you re only gonna fit some vast subset of your audience. So really looking at the signals that we can grab in-app, not even just what a single individual has watched, but thinking about collaborative filtering, what other people in the platform are watching how do we find similarities and lookalikes between your profile and others?
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Jonathan Hurd: Tony, you had brought up earlier that you try to take a non-partisan approach to the news, but clearly we re in an environment where there s extremism in media and different news outlets trying to appeal to segments that might be at polar opposites of beliefs. Will we ever find the middle in outlets for media reporting again? We found it with Tony, but I m curious more broadly. How do you all see news reporting in terms of extremism versus kind of more down the middle?