Ott Tv News Today

2024 is the ultimate election year. A total of 91 countries-including the U.S., the U.K., India, and 27 European Union nations-will hold elections. In this context, its no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.

2024 is the ultimate election year. A total of 91 countries-including the U.S., the U.K., India, and 27 European Union nations-will hold elections. In this context, its no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they arent getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these question...

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV

Following in the footsteps of Netflix and Max, Disney+ is the latest streamer to crackdown on account sharing to boost subscriber growth and keep the business viable.

As broadcasters and content providers head to next weeks NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isnt just content evolving, but how it is consumed and delivered. Thats why connectivity is a major theme at this years event.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.

As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.

When it comes to mergers and acquisitions in the streaming industry and M&E marketplace in 2023 and an accounting of the years most consequential deals, it makes the most sense to open at the close: Disneys early-November announcement that it would fully subsume Hulu into its empire with a buyout that completed an acquisition initiated in pre-pandemic 2019.