Client Strategy News Today

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and theyre not competing. Theyre converging, and he outlines why thats fantastic news for marketers.

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.

ITV's Head First Award, encouraging advertisers to join ITV in shining a spotlight on mental wellbeing... We're thrilled to announce the shortlist for our inaugural Head First Award, an initiative aimed at promoting mental wellbeing through advertising. The five shortlisted brands and agencies selected by the award judges are: Harry's (Creative Agency: The Or, Media Agency:

ODwyers has been connecting companies with top PR firms for 50 years. Our database helps you easily find PR services that meet your unique needs.

 

Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track PPC effectiveness.

AXA Investment Managers announces the appointments, with immediate effect, of Nicolas Deschamps as Global Head of Product and Client Strategy for AXA IM Core, and of Jane Wadia as Head of...

System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spo

AARDVARK Presents: The Debrief Season 2 Finale With a Delta Norge Team ...

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and