Despite the Boom, Biddable CTV Has Some Big Problems to Address
While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.
Roxanne Harley Some Big Problems Client Strategy Online Video Industry Media Entertainment Video Video Advertising
Source: streamingmedia.com