As broadcasters and content providers head to next week s NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isn t just content evolving, but how it is consumed and delivered. That s why connectivity is a major theme at this year s event.
Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done.
As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.
While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.
When it comes to mergers and acquisitions in the streaming industry and M&E marketplace in 2023 and an accounting of the year s most consequential deals, it makes the most sense to open at the close: Disney s early-November announcement that it would fully subsume Hulu into its empire with a buyout that completed an acquisition initiated in pre-pandemic 2019.