Concept to Spotify Canvas: Olivia Rodrigo’s “drivers license”
One of the top songs in the world at the moment, Olivia Rodrigo’s smash hit “Driver’s License” also has one of the coolest Spotify Canvases. Here, Rodrigo’s creative team chats about process behind crafting this clever visual accompaniment to the breakup banger.
The biggest song in the world features one of the coolest Canvases on Spotify. We talk to Olivia Rodrigo’s creative team about making the perfect visual accompaniment for her breakup anthem.
Right now, Olivia Rodrigo is in the driver’s seat and the whole world is along for the ride. As of this writing, the 17-year-old singer-songwriter’s single “drivers license” has been No. 1 on the Global Weekly Top Songs Chart for three weeks in a row and has set the record for the most streams for a song in a week on Spotify. The song also sits atop Spotify’s United States Top 50 with over 2 million daily plays and is No. 1 on the Global Top 50 wi
The client: Successful online music company
The role: Freelance Animator / Editor
The brief:
Motion Design work will be mix of social advertising and music artist footage cut-downs. Fully remote from home (WFH).
Rate is 255 per day to freelancer via Umbrella company only (no LTD or Self emp), short 3 week project but if it goes well you might be rebooked for more work.
Start Date: ASAP so you must be immediately available with no other commitments over the next 3 weeks
This person needs exceptional knowledge of After Effects, Premiere Pro, and Adobe Media Encoder to design + render projects quickly. It would be a plus if they use 2 hard drives which boosts performance and speed.
My $500 Song Promotion [Brian Hazard]
What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and what sort of returns he saw for the expense.
Guest post by
Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?”
I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW.
It obviously depends on the budget. And to be honest, I don’t typically set one. If something works, I keep doing it. If it doesn’t, I stop.
HYPEBOT ESSENTIALS: Everything You Need To Know About Spotify Canvas
It felt like it took Spotify forever to roll out Canvas, its free looping image cover art feature that is proven to increase engagement.
So as 2021 begins, our HYEBOT ESSENTIALS series continues with a back look at how to use Spotify’s Canvas feature to market music: Hypebot & MusicThinkTank
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.