Page 7 - ஸ்ப்போடிபி பார்வையாளர்கள் வலைப்பின்னல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Audience-Savvy Advertisers Find Golden Opportunity in Podcasts Share Article Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and focus. Recent figures show that 68 million people, nearly a quarter of the total U.S. population, regularly listen to multiple podcasts [A podcast] gives marketers a great way to deliver focused messaging to a very tightly defined audience. HOLLYWOOD, Calif. (PRWEB) April 05, 2021 In late February, the audio streaming platform Spotify introduced Spotify Audience Network, which gives advertisers access to over one million podcasts, including those produced by Slate, Vox Media, ESPN, and How Stuff Works.(1) This, notes Maury Rogow, CEO of Hollywood’s Rip Media Group, comes on the heels of Spotify’s early 2020 introduction of podcast streaming ad insertion,

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