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Dive Brief:
Spotify unveiled an audio advertising marketplace as it simplifies the process of running campaigns across its properties, according to a blog post and announcement at the platform s Stream On event.
Spotify Audience Network allows marketers to manage campaigns across the streamer s ad-supported music offerings, podcasts and on content from Megaphone and Anchor. The network includes tools designed to engage listeners during screenless moments, as well as targeting and addressability products such as Spotify s Streaming Ad Insertion (SAI) for podcasts.
Spotify is working to lessen fragmentation in the audio advertising market with the move. At the same time, the platform is adding a self-serve option for podcast advertising to its existing Spotify Ad Studio to attract a wider swath of marketers.
Spotify adds support for 12 Indian languages, expands to 85 new markets
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Synopsis
On Monday, Spotify also released a slew of new tools for podcast creators to help develop interactive shows.
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Spotify is expanding to 85 new markets including Bangladesh, Pakistan, Sri Lanka and Bhutan in the coming days, taking its geographical footprint to around 178 countries across the world. Prior to this rollout, Spotify was present in 93 markets including India.
The audio streaming platform said it will offer the standard free and premium plans in these countries, with a full range of premium plans (Student, Individual, Duo and Family) available in select markets. The firm said it will give users access to its full global music catalogue in these markets along with its podcast catalogue in the majority of these markets.
Spotify just announced a slew of new podcasts and a higher-quality streaming subscription for audiophiles. bchang@businessinsider.com (Brittany Chang)
Spotify announced a slew of updates during its virtual Stream On event Monday.
The platform will soon launch new podcasts from Warner Bros, Ava DuVernay, Barack Obama, and more.
The company also announced subscription service for higher quality audio and new tools for creators.
Spotify announced new podcast partnerships and a subscription service for high-quality streaming on Monday during a virtual event called Stream On.
The production was filled with updates about new creator tools, podcast partnerships, and advertising options. It also highlighted several Spotify accomplishments, most notably the upcoming expansion into over 80 new markets and 36 new languages.
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