Streaming Ad Insertion News Today

Spotify's head of sales ANZ has told B&T that the growth in interest for audio advertising has come after the industry started to nail its measurement and effectiveness metrics. 

Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia. Launched in the US earlier

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]

Amazon has signed a deal with Exactly Right Media, the company behind My Favorite Murder, to exclusively window content to Amazon Music and Wondery+. It will also sell the ads for current and future programming.

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.

The feature makes advertising interactive on Spotify original and exclusive podcasts

In this week’s free Hot Pod newsletter, Ashley Carman writes about Gimlet’s Heavyweight podcast going exclusive to Spotify, as well as Patreon seeking original podcasting content.

Spotify expands its Audience Network for marketers to Australia June 30, 2021 9:56 Spotify’s audio advertising marketplace, the Spotify Audience Network, is now available to advertisers and podcast publishers in Australia, as well as Canada and the UK. The network allows advertisers of all sizes and budgets to connect with listenings consuming a broad range of content, from Spotify Originals and Exclusive podcasts, as well as via Megaphone and Anchor, and ad-supported music. The Spotify Audi...

Press release content from Business Wire. The AP news staff was not involved in its creation. Spotify Technology S.A. Announces Financial Results for First Quarter 2021 April 28, 2021 GMT NEW YORK--(BUSINESS WIRE)--Apr 28, 2021-- Spotify Technology S.A. (NYSE:SPOT) today reported financial results for the first fiscal quarter of 2021 ending March 31, 2021. (Graphic: Business Wire) Dear Shareholders, We are pleased with our performance in Q1. The business delivered subscriber growth and Gross Ma...

Spotify launches podcast subscriptions, but you can’t subscribe in-app Share this story Spotify For the first time, Spotify is letting podcasters on its platform offer subscriptions to their shows. The company announced its paid podcast subscription product for the US today, which will initially allow select partners who host their shows on Anchor to charge for content. Twelve independent shows, including Tiny Leaps, Big Changes and Mindful in Minutes, will offer bonus subscriber-only conte...