E-commerce brews Salvadoran coffee Share CLOSE Hebert Vasquez from El Salvador makes coffee at his cafe in Qionghai, Hainan province. Salvadoran gourmet coffee producers seek to attract Chinese consumers via e-commerce. [Photo/Xinhua]
SAN SALVADOR－At Christmas time, coffee pickers at El Salvador s mountaintop coffee plantations were busy filling baskets with the bright red berries used to produce the Central American country s famed gourmet brew.
Hugo Hernandez, coffee consultant and businessman, said the December s harvest is of particular significance, for it could prompt the first online sales of gourmet coffee to Chinese consumers, as part of an e-commerce strategy he promoted throughout the year.