'I wanted to connect back with the roots and start something

'I wanted to connect back with the roots and start something which was completely mine': Archana Kumari Singh, Founder of House of Badnore


Archana Kumari Singh
NewsX was recently joined by Archana Kumari Singh, Founder of House of Badnore for an exclusive conversation as a part of its special series, NewsX A-list where she spoke about her label and her excellence in design. Talking about the reason she started House of Badnore, Archana said,” I started my professional life as a journalist, I was a writer and then I went on to join a niche jewelry magazine called, The Gems and jewelry magazine of India. After many years of having a very exciting stint with media, I decided to change my gear and that is how my life, my journey changed. And that is how I chanced upon a career with Fraser and after heading the operations of Fraser for 15 years and when I learned all about product designing, all about the luxury line of products as well as luxury detail, that is when I thought it was time for me to think about something of my own, that would connect me back to roots.”

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