Essence has reviewed all the accounts that the agency has launched, optimized and maintained Today, marketers are facing big shifts in consumer behavior, market-wide volatility and downward budgetary pressures. We find out how Essence is helping them navigate digital transformation by launching Media Health Check in APAC. For many marketers, one of the key desired results of digital marketing transformation is a high-functioning and evergreen performance media campaign that can take in data signals and convert them into actionable business outcomes via media tactics. This is something that Essence’s Media Health Check, developed during the early stages of the Covid-19 pandemic, hopes to help marketers with, by examining a wide range of fundamentals at the heart of any successful performance media campaign, such as audience strategy, creative implementation, budget controls and flights, brand safety, bid management and optimization settings.