10 of the Best ASICS Sneakers to Wear in Spring 2021 This Season We'll Mostly Be Wearing ASICS & Here's Why ASICS 1949 was the inception of the company started by Kihachiro Onitsuka, the company we now know by the name of ASICS. Over its seven decades of life, the company may have had different names, but the spirit of “a healthy mind in a healthy body” and empowerment through movement remains to this day. In recent years, ASICS has hit its stride in a big way. In the current climate that rewards those who are unafraid of blending technical aspects with contemporary style, the Japanese sportswear giant has hit new heights. As we move into spring and summer, sneakerheads will have a lot on their minds, namely, which shoes deserve a place in the new-season rotation. ASICS has put forward an irrefutable argument this season.