10 things to know about Microsoft's partner strategy - Softw

10 things to know about Microsoft's partner strategy - Software


 Parker, corporate vice president of Microsoft’s Global Partner Solutions.
“What we give them uniquely is this ability to take our innovation … and differentiate their own solutions,” Parker said. “Scale … is where we really see us sort of turbocharge these go-to-market offerings. They’re building solutions, getting them to market quickly with familiar and easy-to-use platforms. That‘s really what’s fueling so much of our success right now.”
Parker moved into his newly created role a year ago when Microsoft formed the Global Partner Solutions organisation to bring together all of its intelligent cloud and intelligent edge commercial partners under one team: managed services partners, systems integrators, independent software vendors (ISVs) and device partners. In the past, when Parker served as corporate vice president of consumer and device sales, the device partners were managed separately from the others.

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