10 Tips for Starting a Business Blog That’s Built to Scale There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog. Bio 319 No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. Advertisement Continue Reading Below However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop a blog strategy that’s sustainable and scalable.