Blueland cofounder and CEO Sarah Paiji Yoo Blueland As e-commerce boomed throughout the pandemic, the cleaning-supplies company Blueland pivoted its focus to its online business and launched a subscription offering to make it easier for customers to refill their cleaning products, with certain starter sets starting at under $20. The brand's Instagram audience also more than doubled and is now at more than 267,000 followers. "Cleaning and sanitizing is now a fundamentally different set of behaviors amid the pandemic, and more people are prioritizing the importance of human health," the Blueland cofounder and CEO Sarah Paiji Yoo told Insider. The business impact: Blueland saw a surge in site traffic and orders throughout 2020. At the start of the pandemic, demand for Blueland cleaning products soared by more than 300%. Blueland has shipped more than 8 million units of its refillable products since the company launched in 2019. Blueland has also introduced three new products within the past year and grew its team from four to 25 employees over the course of the pandemic, with 57% of women in leadership roles and 71% of the leadership team identifying as BIPOC.