11-Point SEO Checklist for Enterprise Internal Link Optimization Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. 319 Internal links at the enterprise level rarely get the love, attention, or optimization they deserve. Though inbound links have a solid reputation for helping to quickly build a site’s authority and ability to rank, they are also one of the few link-based resources that enterprise SEO professionals have at their disposal to move users, crawlers, and link equity around their own site efficiently and at scale. Advertisement Exceptional enterprise sites? They master internal link optimization which helps Google discover new content and index it quickly.