Jul 1, 2021 at 11:33AM The merits of long-term investing have been drummed into us time and again, but the reality is that it can be tough to find stocks you're comfortable owning for years. The pandemic has invariably altered the economic landscape and caused a seismic shift for a wide swath of businesses. Business models have had to adapt amid changes in human behavior. However, even with the many changes around us, some things still stay the same. Humans still need to eat, drink, sleep and exercise, though we may do so differently over time. The key in investing is to search for businesses that can make it through the changes and still come out strong. Such businesses are usually helmed by strong brands that make them household names even through multiple crises.