As we ease into 2021, consumer behaviours are settling into a new normal, as people learn to live with the reality of Covid-19. While the pandemic's impact has varied across the globe, a number of clear retail trends have emerged over the past nine months. We’ve been finding out where people have been shopping, what they've been buying and how businesses are adapting. Demand for leisurewear soars We've all changed how and what we buy, as a result of the pandemic. Covid-19 has negatively impacted many sectors of retail - but some businesses have recorded an increase in sales. These are mainly stores that have a strong online presence, that are selling items of high demand.