2021 Ram 1500 Uses Real Rock Star to Highlight Everyday Rock Stars Foo Fighters' Dave Grohl is joining Ram to highlight everyday heroes and rock stars. Grohl is shown driving a Ram 1500 in the new advertisements. Advertisement Ram is expanding its “Built to Serve” advertising campaign to encompass everyday rock stars and heroes, and it is using a real Rock Star to do it. Foo Fighters’ Dave Grohl is voicing and appearing in the three ads that highlight parents, caregivers, teachers and others who are helping in their communities. Grohl is also seen driving his Ram 1500. Ram has focused on a similar theme over the last few years, highlighting people who serve in the military armed forces as well as community leaders. During the recent pandemic, Ram also highlighted neighborhood leaders, health care workers, coaches and mentors who have helped out during challenging times.