May 19, 2021 Based on a study by Kochi-based Technisanct Technologies Private Limited A steep 90-100 per cent rise has been witnessed in Account Take Over (ATO) posts in India this year, pointing at serious data security breach and online financial fraud. Most of the crimes occur on major brands in EdTech, OTT platforms, e-commerce and e-retail applications, for which, many users share common or long-term passwords. ATO refers to the online identity theft where a cybercriminal accesses a bank, e-commerce or OTT account of the victim, siphons off funds, steal credit or debit information or loyalty points, sometimes to commit another cybercrime.