21 Ways To Get More Followers on Facebook That's why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn't work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically. Let's cover them below. 1. Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. A robust strategy gives your team direction and a playbook from which to develop new ideas. It also helps you assess your performance from the right lens.