3 ways to make tech the good news story of 2021 Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry. By Beth Davis SHARE Spurred by COVID-19, travel technology is advancing at an impressive rate and scale. The past year saw a surge of conceptual innovations swiftly rolled out to the commercial travel market: artificial intelligence (AI) crowd control, ultraviolet (UV) cleaning systems, robotic staff, biometric identification, contact tracing, smart luggage, and mobile and touchless options. Travel’s rapid and obvious adaptation to the needs of the moment can tell us a lot about how COVID-spurred tech innovations are both a solution and story across many industries. We, as communicators, simply need to understand how to tell them. If we’re able to do so, they can be the hopeful narratives of our time, demonstrating to our audiences that—no matter what lies ahead—technological breakthroughs are either underway or already in play to help us adapt and overcome.