shutterstock Many CIOs and other executives are finding ways to capitalize on insights gained from their data – using analytics to evaluate risk, make better decisions, or engage more effectively with customers. Yet, does data analytics really give companies a big competitive advantage? The answer is an emphatic yes! Just look at these examples below to see how. 1) Global automaker: Autonomous vehicles Imagine being able to let go of the steering wheel while driving and still be able to resume control of it—or to totally disengage from the driving process. A global automaker is moving closer to making this a reality as it works to develop highly automated and fully autonomous vehicles.