4 Unconventional Strategies For Creating An Irresistible Offer written by Forbes December 15, 2020 Whether you’re trying to sell a one-day program or a high-touch yearlong mastermind, creating an offer that flies off of the (virtual) shelves is both an art and a science. It’s an art in terms of the actual offer that you’re crafting. It’s a science, or rather social science, because its sale has to take into account consumer psychology, behavioral dynamics and relationship building. Prerna and Mayank Malik are the founders of Content Bistro, a multi-six figure business which specializes in conversion copywriting services. They specialize in creating copy that focuses on the social science of selling. Here are their four tactics for creating an offer that’s irresistible to your customers.