GISuser.com 4 ways to improve your online performance March 2, 2021 By Editor Marketers will tell you that there are numerous ways of doing this; social media, email marketing, and search engine optimization, to name a few. However, the biggest channel by far for most businesses is their website. Performance is also a byproduct of things like content structure. And while you can optimize images and cache style sheets, if your content is less than stellar- it’s going to be hard for users to click through more than twice. It’s true that the technical side is very important and will contribute to a site’s performance, but there is much more to it than that. There are many factors that affect how fast a site loads, not just technically speaking. At the end of the day, it’s how fast a user perceives a site as loading that matters most.