ESG integration now the norm – and rightfully so Masja Zandbergen 16 March 2021 Fifteen years ago, the sustainability community, including myself, would say: “One day, ESG will become mainstream”. It’s been the subject of much conjecture, and some criticism, since then, but the global pandemic has made the use of environmental, social and governance factors in investments a standard – and expected – practice. The need and the readiness for ESG are clear. Any self-respecting asset manager, investor or broker will have people that specialise in the topic and, at least, claim to integrate ESG into their investment decisions. While not everyone is at the same level of development, and some of the implementation might still require fine-tuning, the basics are now here – at long last.