5 key trends in the food startup business Here are a few key trends that could define the food and beverage startup space over the next year. 0 claps Share on The food and beverage industry has always been characterised by volatility and change. Though trends come and go, the key has always been about staying firm with a core premise, which allows startups to innovate mindfully. However, the COVID-19 pandemic threw not just the food and beverage industry but the entire world into hitherto unseen chaos. Businesses collapsed, people lost jobs, and economies went into recession. While things seem to be slowly limping back to some form of normalcy, the key now for any industry will be to adapt to the new normal.