5 minutes with... 76 Add to collection DPDK’s chief creative officer tells LBB’s Alex Reeves about how a concrete environment shaped his design sensibilities, how digital slowly became less weird and how he helps brands be their best digital selves Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the ‘5 Minutes With…’ content channel, we will be spending time with some of the most innovative and creative minds in the industry. In this conversation we talk with Michael Vromans, chief creative officer at Rotterdam-based digital agency DPDK. Having spent 10 years there, as well as many years before that at a variety of Dutch agencies, he’s well placed to discuss the priorities in digital creativity today, particularly when it comes to fostering a strong relationship between a brand, its products and its content.