It all started with that sensational cover back in 2014. In one of the images, Kardashian West exposed her derriere, and quite understandably so, broke the internet in the realest sense of the words. Post this issue, the term ‘break the internet’ became a thing of its own with multiple celebrities breaking the internet many times but none came close to how Kim Kardashian West did. The Contour-Highlight Era Before contouring became the phenomenon that it is today, nobody was quite aware of it except celebrities and makeup artists. Then dropped the Kardashians’ tutorials on their reality series as well her YouTube channel where all her sisters contoured their faces to perfection. Not just that, the hullabaloo led Kardashian West to start her own makeup line—KKW Beauty, including her own range of contour and highlights. Just saying!