Trust in technology is declining globally. Report highlights organizational design principles that can drive more ethical behaviour in technology. As new technologies, such as artificial intelligence (AI), quantum computing and blockchain become mainstream, and their practical uses more pervasive, myriad new business opportunities will be created. All too often, technology can have unintended implications; facial recognition software used inappropriately, or customer data sold for profit without the user’s knowledge, can create an environment of mistrust between makers, sellers and buyers. Trust matters Research conducted by Edelman shows that 66% of people worry that technology will make it impossible to know if what they're seeing or hearing is real. Consumers also believe that data privacy is critical, according to research by Deloitte, 53% of global consumers surveyed would never use a company’s products if their data is sold for profit.